PRIVACY POLICY

Last Updated: Last Updated: April 26, 2026

Shenzhen Cheqiqing International Trading Co., Ltd. (“we,” “us,” “our,” or the “Company”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit or make a purchase from https://www.celynthe.com/ (the “Site”), interact with our beauty, skincare, cosmetic, personal care, or related products and services, contact our customer service team, subscribe to our marketing communications, or otherwise interact with us.

By accessing or using the Site, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with us and the Site.

1.1 Information You Provide to Us

When you make a purchase, create an account, contact us, subscribe to marketing communications, participate in a promotion, submit a product review, or otherwise interact with us, we may collect information such as:

• Your name;

• Email address;

• Telephone number;

• Billing address;

• Shipping or delivery address;

• Account login information;

• Order and purchase history;

• Product preferences;

• Beauty, skincare, cosmetic, shade, color, or fragrance preferences that you voluntarily provide;

• Information included in product reviews, surveys, questionnaires, or customer service communications;

• Photos, videos, comments, reviews, or other content you voluntarily submit to us;

• Marketing and communication preferences; and

• Any other information you choose to provide.

If we offer beauty consultations, skincare quizzes, product recommendation tools, or similar features, you may voluntarily provide information such as your skin type, skin concerns, beauty goals, product preferences, or sensitivities.

You should not provide medical or health information unless a particular feature clearly requests such information and explains how it will be used.

1.2 Order and Payment Information

When you purchase or attempt to purchase products through the Site, we may collect information necessary to process your transaction, including:

• Products purchased;

• Order value;

• Billing information;

• Shipping information;

• Payment method information;

• Transaction identifiers; and

• Information necessary to process returns, refunds, or exchanges.

Payment card information may be processed directly by our payment service providers. We may not receive or store complete credit or debit card numbers where payments are processed by a third-party payment provider.

1.3 Device and Usage Information

When you visit the Site, certain information may be collected automatically from your browser or device, including:

• IP address;

• Browser type;

• Device type;

• Operating system;

• Device identifiers;

• Approximate geographic location based on IP address;

• Time zone;

• Language settings;

• Pages viewed;

• Products viewed;

• Search terms;

• Referring and exit pages;

• Date and time of visits;

• Links clicked;

• Shopping cart activity; and

• Information about how you interact with the Site.

We may refer to this information collectively as “Device Information” or “Usage Information.”

2. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, web beacons, software development kits, and similar technologies to operate and improve the Site.

These technologies may be used to:

• Keep the Site functioning properly;

• Remember items in your shopping cart;

• Remember language or account preferences;

• Understand how visitors use the Site;

• Measure Site performance;

• Prevent fraud and security incidents;

• Measure advertising effectiveness;

• Provide personalized content; and

• Deliver advertisements that may be relevant to your interests, where permitted by applicable law.

You may be able to control or disable cookies through your browser settings or through any cookie preference tools available on our Site.

Disabling certain cookies may affect the functionality of the Site.

3. How We Use Your Personal Information

We may use personal information for the following purposes:

3.1 Providing Our Products and Services

We use personal information to:

• Process and fulfill orders;

• Process payments;

• Arrange shipping and delivery;

• Provide order confirmations and shipping updates;

• Process returns, refunds, and exchanges;

• Manage customer accounts;

• Provide customer service;

• Respond to questions and requests;

• Maintain purchase history; and

• Provide products or services requested by you.

3.2 Beauty and Product Recommendations

Where applicable, we may use information you voluntarily provide regarding your beauty preferences, skin type, cosmetic preferences, shade preferences, product interests, or related information to:

• Recommend products;

• Personalize your shopping experience;

• Display relevant beauty or skincare products;

• Improve product selection; and

• Develop new products and services.

Product recommendations provided through the Site are for general cosmetic and informational purposes and are not intended to constitute medical advice, diagnosis, or treatment.

3.3 Marketing and Advertising

Where permitted by applicable law and consistent with your communication preferences, we may use your information to:

• Send promotional emails or messages;

• Inform you about new products;

• Provide beauty tips, product launches, promotions, or special offers;

• Personalize advertising;

• Measure advertising effectiveness; and

• Conduct marketing campaigns.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing communications.

3.4 Analytics and Business Improvement

We may use personal information and aggregated information to:

• Understand customer preferences;

• Analyze Site traffic and usage;

• Improve our Site;

• Improve product descriptions and recommendations;

• Evaluate product and marketing performance;

• Develop new products and services;

• Conduct internal research and analytics; and

• Improve the overall customer experience.

3.5 Fraud Prevention and Security

We may use personal information to:

• Detect suspicious transactions;

• Prevent fraud;

• Protect customer accounts;

• Protect our Site and systems;

• Enforce our terms and policies; and

• Protect the rights, property, and safety of our customers, our Company, and others.

3.6 Legal and Compliance Purposes

We may process personal information where necessary to:

• Comply with applicable laws and regulations;

• Respond to lawful requests from courts, regulators, government agencies, or law enforcement;

• Establish, exercise, or defend legal claims;

• Comply with tax, accounting, customs, and recordkeeping requirements; and

• Protect our legal rights.

4. How We Share Personal Information

We do not sell your personal information for money in the ordinary meaning of the word “sell.”

We may share personal information with third parties where reasonably necessary to operate our business, including the following categories.

4.1 E-Commerce and Website Service Providers

We may use third-party e-commerce platforms, hosting providers, website developers, cloud service providers, and technology companies to operate the Site.

If our store is hosted by Shopify or another e-commerce provider, that provider may process personal information in connection with operating and securing the Site and processing transactions.

4.2 Payment Providers

We may share information with payment processors, banks, card networks, and other payment service providers for purposes including:

• Processing payments;

• Preventing fraud;

• Processing refunds; and

• Resolving payment disputes.

4.3 Shipping and Logistics Providers

We may provide necessary information, such as your name, telephone number, shipping address, and order details, to:

• Couriers;

• Postal operators;

• Freight companies;

• Fulfillment centers;

• Warehouses;

• Customs brokers; and

• Other logistics providers

in order to deliver your order.

4.4 Marketing and Analytics Providers

Where permitted by applicable law, we may work with analytics, advertising, social media, and marketing service providers to understand Site activity and measure or personalize our advertising.

These providers may use cookies or similar technologies in accordance with their own privacy policies.

4.5 Professional and Business Service Providers

We may disclose personal information to trusted service providers such as:

• Accountants;

• Auditors;

• Lawyers;

• Insurance providers;

• IT service providers;

• Cybersecurity providers;

• Consultants; and

• Other professional advisers.

These parties may process information where reasonably necessary to provide services to us.

4.6 Corporate Transactions

If our business undergoes or considers a merger, acquisition, financing, restructuring, sale of assets, investment, bankruptcy, or other corporate transaction, personal information may be disclosed to relevant parties in connection with that transaction, subject to applicable legal requirements.

4.7 Legal Requirements

We may disclose personal information when we reasonably believe disclosure is necessary to:

• Comply with applicable law;

• Respond to a subpoena, court order, warrant, or other lawful request;

• Protect or enforce our rights;

• Investigate fraud or security incidents; or

• Protect the safety or rights of our customers, employees, business partners, or others.

5. Behavioral and Interest-Based Advertising

Where permitted by applicable law, we and our advertising partners may use information about your interaction with our Site to display advertisements that may be relevant to your interests.

This may involve the use of cookies, pixels, advertising identifiers, or similar technologies.

Depending on your location, you may have the right to opt out of certain targeted or interest-based advertising activities.

You may also manage advertising preferences through your browser, device settings, our cookie preference tool where available, or the privacy controls offered by relevant advertising platforms.

6. Social Media

Our Site may include links to or integrations with social media platforms such as Instagram, Facebook, TikTok, Pinterest, YouTube, or other platforms.

If you interact with these services, the applicable social media provider may collect information about your interaction according to its own privacy policy.

We encourage you to review the privacy settings and privacy policies of any third-party social media services you use.

7. Product Reviews and User-Generated Content

If you submit a product review, rating, photograph, video, testimonial, comment, or other content to the Site, some of that information may be displayed publicly.

Please do not include personal information in publicly visible content that you do not want others to see.

Subject to our applicable terms, we may use submitted reviews or user-generated content to operate, promote, or improve our products and services.

8. International Data Transfers

Shenzhen Cheqiqing International Trading Co., Ltd. is based in China and may work with service providers located in multiple countries and regions.

As a result, your personal information may be processed or stored outside the country or region where you live, including in China, the United States, Canada, the European Economic Area, the United Kingdom, Singapore, Hong Kong, or other locations where our service providers operate.

Where required by applicable law, we take appropriate measures to protect personal information transferred across borders.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Fulfill orders;

• Maintain business and transaction records;

• Provide customer service;

• Comply with tax, accounting, customs, and legal obligations;

• Prevent fraud;

• Resolve disputes; and

• Enforce our agreements.

Retention periods may vary depending on the type of information and applicable legal requirements.

When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise securely dispose of it in accordance with applicable law.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against:

• Unauthorized access;

• Accidental loss;

• Improper use;

• Alteration;

• Disclosure; and

• Destruction.

However, no Internet transmission, website, database, or electronic storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account password and should contact us if you believe your account or personal information has been compromised.

11. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to personal information we hold about you;

• Request correction of inaccurate personal information;

• Request deletion of your personal information;

• Request restriction of certain processing;

• Object to certain processing;

• Withdraw consent where processing is based on consent;

• Request a copy of certain information in a portable format;

• Opt out of certain marketing communications;

• Opt out of certain targeted advertising activities; and

• Submit a complaint to an applicable data protection authority.

These rights are not absolute and may be subject to exceptions under applicable law.

To submit a privacy request, please contact us at support@celynthe.com.

We may need to verify your identity before processing certain requests.

12. European Economic Area and United Kingdom Users

Where applicable, if you are located in the European Economic Area or United Kingdom, our processing of your personal information may rely on one or more legal bases, including:

• Performance of a contract with you;

• Compliance with legal obligations;

• Your consent; and

• Our legitimate business interests, where those interests are not overridden by your rights and interests.

Where required, you may withdraw your consent at any time.

Your information may be transferred to countries outside your country of residence. Where required by applicable law, appropriate safeguards will be used for such international transfers.

13. United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on your state of residence and whether the relevant law applies to our business, these rights may include rights relating to:

• Access;

• Correction;

• Deletion;

• Data portability;

• Targeted advertising;

• Certain data-sharing activities; and

• Appeals of certain privacy-request decisions.

You may contact us at support@celynthe.com to exercise any applicable rights.

14. Do Not Track and Browser Privacy Signals

Some browsers offer “Do Not Track” or other privacy preference signals.

Because standards and legal requirements relating to these signals may vary, our response to such signals may depend on applicable law and the technologies supported by our Site.

Where legally required and technically supported, we will process recognized privacy preference signals in accordance with applicable law.

15. Children's Privacy

Our Site and products are intended for a general adult audience and are not directed to children under the age required to provide valid consent under applicable law.

We do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or guardian and believe a child has provided personal information to us improperly, please contact us so that we can review and, where appropriate, delete the information.

16. Third-Party Websites and Services

The Site may contain links to third-party websites, applications, payment services, social networks, or other services.

We are not responsible for the privacy, security, or content practices of third parties.

We encourage you to review the privacy policy of any third-party website or service before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our business practices;

• New products or services;

• Changes to technologies we use;

• Legal or regulatory requirements; or

• Other operational reasons.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Where required by applicable law, we may provide additional notice regarding material changes.

18. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or wish to make a privacy-related complaint, please contact us:

Shenzhen Cheqiqing International Trading Co., Ltd.

Email: support@celynthe.com

Website:https://www.celynthe.com/

Business Address: Room B506, No. 27 Tiegang Huancun East Road, Tiegang Community, Xixiang Subdistrict, Bao'an District, Shenzhen, China

For privacy-related requests, please include sufficient information for us to identify your request and respond appropriately.